Task:
Work with GSM salesmen to create a digital catalog containing all turkey products for the 2022 Turkey season. The catalog will be used to assist salesmen, highlight products for retailers, and be distributed at trade shows.
Challenges:
1. Creating a design that will express the different brands underneath GSM's umbrella
2. Organize the catalog in a user-friendly way
3. Creating an optimized distribution process for the digital catalogs
Solution 1:
Utilized brand logos and colors to highlight GSM's different brands and break up each product by the brand they belong to. Each page contains a hyperlink to the brand's website in the footer of the page so that if any user wanted to see more products from the brand they were only one click away.
Solution 2:
Broke up the catalog by product so that the user could easily find the product category they are interested in. Provided a visual reference to each product category next to the brand dividers.
Design Solution 3:
Created a QR Code for the digital catalog to optimize the process of distributing and pulling up the catalog. The QR code could be printed out for trade shows so that consumers could have their own 2022 catalogs without having to carry around a bulky book for the remainder of their trade show experience.
Outcome:
The catalog was well received from retailers and salesmen. After distribution GSM gained 1.5 million in revenue from sales. The project was such a success it became a standard at GSM.
