Cover of 2022 Predator Catalog
Task: Create a strictly digital catalog for the 2022 predator season. Work with the salesman to determine what products are going to be featured and make a decision on the best display size.
Challenges:
1. Creating a catalog that could include a large number of products without having a large number of pages.
2. Adapting to the changing product list throughout the catalog creation process.
3. Implementing effective user interactions and organizing the catalog in a comprehensive way.
Solutions:
1. Use Adobe InDesign's object state feature to allow users to flip between products via the buttons provided. Implementing this feature allowed for large product pages without increasing page count.
2. The catalog was designed to easily swap out product photos and descriptions with alternatives. Being proactive with reaching out about product updates allowed me to not get overwhelmed with a large number of changes.
3. Organized the catalog by product category to allow for easy navigation. Created interactions throughout the catalog to keep the user active and interacting with the catalog to see different products and content.
Completed Project: The catalog was sent via email and text to different retailers. The catalog was optimized for an iPad Pro due to salesmen's request but could effectively be viewed on web or mobile devices.
Software: Adobe Indesign, Adobe Photoshop
